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“The biggest mistake in data architecture is not choosing the wrong technology. It is choosing technology before understanding the problem.” A Familiar Story in Data Strategy Picture this. A leadership team sits down to discuss data strategy. Someone suggests adopting...

“If you want to know what a country truly values, don’t listen to its speeches, look at its budget.” Each year, Kenya’s national budget arrives with fanfare. Speeches in Parliament, headlines about taxes, and public debates dominate the airwaves. But...

Unpacking Kenya’s Economic Reality Through Sectoral Lenses

In the dynamic world of market research, surveys stand as one of the most powerful tools for understanding customer preferences, gauging trends, and generating actionable insights.

In 2024, businesses face a complex landscape encompassing data compliance and enablement.

On July 13, 2024, Dataque Analytics hosted a remarkable Career Exploration Day at St. John Katulye Secondary School in Machakos County

In recent years, Kenya has experienced a significant increase in youth borrowing, driven in part by high unemployment rates. This trend is fueled by several factors, including efforts to improve financial inclusion, the widespread availability of digital credit services, and...

Controversy and self-promotion model (clout-chasing) have become powerful approach in increasing user engagement, particularly in the entertainment and media industry.